Stratford is among 63 Towns represented by the Western Connecticut Convention and Visitors Bureau (WCCVB), one of three regional tourism districts in Connecticut. These districts are established by state statute that also designates which towns are assigned to each district. Each town has a representative on the Governing Board of the Tourism District.  The purpose of these districts is to promote leisure and business travel, conventions, recreational and leisure business in the district. District funds are administered by statute by the Commission on Culture and Tourism.

The mission of the WCCVB it to market the brands of Litchfield Hills and Fairfield County to the national and international leisure and travel trade markets. Tourism is a key economic generator for Connecticut and represents 170,000 Connecticut jobs. $1.7 billion of state and local revenue comes from tourism and over $9 in state and local tax revenue is returned for every $1 invested in tourism. The WCCVB markets the fact that our region is a great place to relax and unwind, full of beautiful scenery and fun things to do, all for a good value for the money.